Open influencer exchange
Tap into our influencer exchange and build your own real time influencer platform. Sway will take care of on-boarding, algorithmic pricing, automated buying, and much more.
Using our API, you can filter and find influencers that fit specific brand requirements. We handle real time geo tagging, update demographic data points, find brand advocate relationships, taxes, FTC compliance, and even payments to influencers.
Our exchanges allows your platform to pay for each engagement an influencer generates based on how valuable that engagement actually is. A like on Instagram might be less expensive than a less passive engagement such as a YouTube comment or landing page link click. We constantly balance CPE (Cost per engagement) so that every party in the influencer market obtains max fair yeild.
Once you initiate influencer buys via our standardized API flow, you can use our proven on-boarding and auditing communication process to notify influencers of your most critical campaign milestones.
The Sway influencer exchange will automatically flag for brand safety, engagement fraud, and protect your platform from liabilities surrounding evolving FTC compliance requirements.
Read more about our fraud protection algorithm
The Future Of Influencer Marketing https://t.co/MxjDitofLl— Gary Vaynerchuk (@garyvee) February 14, 2017
Who's to blame when influencer marketing goes wrong? Influencers and specialists weigh in on what happened at Fyre Festival pic.twitter.com/ZExhQJ4GAB— Forbes (@Forbes) July 11, 2017