Marketers use the Sway platform to set campaign goals, target specific audiences, and set tasks influencers will perform. If you wish to ship product to influencers (Optional), simply send it to Sway fulfillment in bulk and we take care of the rest.
More about influencer campaign setup
Sway deploys your campaign using algorithms, taking the fear out of picking the wrong influencers who have audiences unlikely to engage with your brand. Alternatively, you can create custom groups on influencers you wish to use.
Read more about influencer activation
Based on real-time performance stats, Sway algorithms continuously optimize which influencers can perform each endorsement. We watch for engagement fraud, spam, brand safety, and record intel that helps optimize the future.
Read more about influencer targeting
We handle payments to influencers per engagement they receive and protect the brand from not receiving value in return.
Get global campaigns live in less than 4 minutes. No we're not kidding, it's that simple.
We flag fraudulent engagement activity using artificial intelligence. Pay only for engagements that drive real returns.
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Sway can maintain FTC compliance on behalf of your brand by algorithmically auditing influencer posts.
Need influencers to receive your product? Our fulfillment center can take care of that!
Access influencers on auto-pilot across 129 countries.
We handle payments, tax forms, FTC compliance, task instructions, without you ever lifting a finger.
Sway pays influencers each time they make a social media post on your behalf. However, instead of flat rates that are hard to understand, we pay per engagement that each post receives. We also value each engagement based on how much attention it drives to your brand.
$150 per month is our minimum campaign budget. This is a great starting point for small businesses to gain attention through local influencers.
Using Sway fulfillment centers you can send out coupons or physical goods to each influencer. Simply bulk ship to us and we will drop-ship each item to influencers as they participate. More info...
Sway stays compliant with FTC regulations by flagging posts that fail to contain clear indications of an endorsement being made. We pay influencers using your campaign budget after a thorough audit is performed and tax documents are filed.